FarMart

About FarMart CPG
FarMart CPG is a tech-backed, clean-label food brand offering traceable, premium-quality staples crafted for modern Indian households and institutions.

We’re not here to be the cheapest. We’re here to deliver the highest value through variety-grade integrity, quality assurance and transparent sourcing. Think safe, trusted and accessible products for the millennial and Gen Z shopper who values health, quality and convenience.

Our Journey
Founded in 2015 by childhood friends Alekh Sanghera and Mehtab Singh Hans, FarMart began as a mission to make farming profitable, scalable and tech-forward.

Over time, we’ve evolved into a full-stack food value chain platform, positively impacting 3.2 million farmers and over 2,000 food businesses worldwide. Backed by some of the world’s most respected investors  General Catalyst, Matrix Partners, Omidyar Network and Avaana Capital we’re now building the consumer-facing side of that ecosystem: FarMart CPG.

The Role -  Brand / Marketing
We’re looking for a dynamic, insight-driven Brand/Marketing individuals to lead our consumer play — someone who can craft meaningful narratives, launch great products, and help us shape the next-generation staples brand.

You'll:

Drive new product launches from concept to market

Build and execute multi-channel campaigns (digital, ATL, BTL)

Create a brand that urban families and millennials trust deeply

Manage P&L, pricing, packaging, and go-to-market strategies

Champion consumer insights and brand storytelling rooted in transparency and quality

Collaborate across functions — and with partners, agencies, and even celebrities

 Why FarMart CPG?

A chance to build India’s most trusted clean-label food brand

Work at the intersection of tech, trust, and traceability

Be part of a mission-driven, VC-backed company with real-world impact

Lead with purpose — and shape how India eats for generations to come