FarMart

Job Title: Channel Manager - Quick Commerce, E-commerce & Modern Trade

Location: Gurgaon

Department: Sales & Marketing

Reports To: Head of Business Development

Company Overview:

FarMart Pantry is embarking on an exciting journey to build a strong presence in the Quick Commerce, E-commerce, and Modern Trade spaces. We are looking for a dynamic, self-driven individual who can take ownership of setting up and scaling our business on these channels from scratch. This is a unique opportunity to play a foundational role in the growth of a new and ambitious brand.

Key Responsibilities:

Channel Registration & Setup

Register FarMart Pantry on leading Quick Commerce platforms (Zepto, Blinkit, etc.), E-commerce marketplaces (Amazon, Flipkart), and Modern Trade retail chains.

Ensure compliance with platform requirements, complete all onboarding processes, and coordinate with internal teams for a smooth registration.

Strategy Development & Execution

Develop go-to-market strategies for each channel, considering customer demographics, product positioning, and promotional opportunities.

Identify and implement best practices for product listings, visibility, and catalog management to maximize sales potential.

Account & Relationship Management

Establish and maintain strong relationships with channel representatives to optimize visibility and partnership opportunities.

Collaborate closely with Quick Commerce and E-commerce account managers to monitor product performance, address issues, and maximize revenue.

Sales & Marketing Coordination

Work with the marketing team to develop channel-specific campaigns, promotions, and other marketing initiatives to boost sales.

Oversee pricing strategies, offers, and discounts while maintaining alignment with brand and margin goals.

Data Analysis & Reporting

Track key performance metrics for each channel, including sales growth, inventory movement, customer reviews, and return rates.

Analyze data to provide insights and recommendations for optimizing sales and improving the customer experience on each platform.

Inventory & Logistics Coordination

Work with supply chain and logistics teams to ensure consistent stock availability, timely deliveries, and efficient handling of returns.

Plan inventory based on seasonal trends, promotions, and demand forecasts to avoid stockouts or overstock situations.

New Product Launches

Coordinate with the product development team to launch new products on each platform, ensuring compliance with platform requirements and customer expectations.

Implement pre-launch activities, including A+ content creation, sample distribution, and targeted promotions.

Qualifications:

Masters degree in Business, Marketing, or a related field.

3+ years of experience in Quick Commerce, E-commerce, Modern Trade, or related fields, ideally in FMCG or consumer goods.

Proven track record of managing accounts on platforms like Amazon, Flipkart, Zepto, or similar.

Strong knowledge of channel-specific strategies, including pricing, promotions, and customer engagement.

Excellent organizational, analytical, and communication skills.

Ability to work independently and take initiative to set up and drive channel growth from scratch.

Key Skills:

• Account Management

• E-commerce & Quick Commerce Platforms

• Retail Chain Management

• Data Analysis & Reporting

• Sales Strategy & Execution

• Inventory Planning & Coordination

What we offer you:

• A flat and transparent culture with an incredibly high learning curve and a swanky informal workspace which defines our open and vibrant work culture

• Opportunity to build and scale a new business vertical from the ground up.

• A dynamic work environment with a focus on innovation and growth.

• Competitive salary and benefits package.

• Opportunity to solve new and challenging problems with a high scope of innovation, complete ownership of the product, chance to conceptualize and implement your solutions

• Opportunity to work with incredible peers and be a part of the Tech revolution

• Most importantly, a chance to be associated with big impact early in your career

If you're interested in exploring potential opportunities at FarMart or would like to have a quick chat, please share your contact number and resume, and I'll reach out to you.