FarMart

About FarMart:
FarMart is a modern food supply network connecting farming communities, food businesses, and
consumers. We are seamlessly integrating food value chains. We source produce scalably via our
first-mile platform, optimize processing through an asset-light model, and subsequently distribu
finished food digitally. By consolidating complex supply and distribution channels on a sing
platform, we are changing the way food is bought and sold in India and the world. Our mission is to
create more resilient, reliable, and rewarding food value chains for humanity. At FarMart, we're
dedicated to building the good food economy.
We're proud to be backed by renowned venture capitalists, including General Catalyst, Matrix
Partners, Omidyar Network, and Avaana Capital, who invest in sustainable and purpose-driven tech
companies. Our trusted partners include industry leaders like ITC, Sugna, Adani, Olam, Britannia,
Glencoe, and Coffeco, among many other
Founded by childhood friends Alekh Sanghera and Mehtab Singh Hans in 2015, FarMart set out to
create a scalable tech solution that would make farming a reputable, profitable, and preferr
profession for the next generation. Since our launch in 2015, we've established partnerships with
over 230,000 farm aggregators and have positively impacted the lives of 3.2 million farmers and
more than 2,000 food businesses worldwide.

Role: Market Research Intern

Duration: 2-3 months

Key Responsibilities

1. CPG Market Research (Retail, Modern Trade, Online)

• Conduct primary and secondary research to gather insights on consumer buying behavior, especially within the retail, modern trade, and online channels.

• Develop surveys, conduct interviews, or gather online data as needed to understand purchasing trends, preferences, and pain points in the CPG market.

• Summarize findings in presentations and reports to support strategic decision-making.

2. Competitive Analysis and Benchmarking

• Perform in-depth analysis of competitor brands in the market, identifying key players, product offerings, and positioning strategies.

• Benchmark against competitors across pricing, quality, marketing tactics, and sales channels.

• Create comparative reports that highlight competitive advantages and areas for improvement.

3. Category Expansion Research

• Conduct SWOT and STP (Segmentation, Targeting, Positioning) analysis to explore potential for category expansion within the CPG space.

• Perform market sizing to assess opportunities in specific categories and subcategories.

• Assist in building out new category profiles by evaluating consumer demand, profitability, and competitive landscape.

Desired Skills and Attributes

• Strong analytical and research skills.

• Ability to work independently on data collection and analysis.

• Familiarity with market research techniques, data visualization, and Microsoft Office (especially Excel and PowerPoint).

• Effective communication skills to present insights clearly.

Expected Outcomes

By the end of the internship, we expect:

• Comprehensive reports on consumer buying behaviors.

• Competitive analysis decks with actionable recommendations.

• Detailed expansion research, including SWOT/STP and category market sizing.

What we offer you:
● A flat and transparent culture with an incredibly high learning curve and a swanky informal workspace
which defines our open and vibrant work culture
● Opportunity to solve new and challenging problems with a high scope of innovation, complete ownership of the product, chance to conceptualize and implement your solutions
● Opportunity to work with incredible peers and be a part of the Tech revolution
● Most importantly, a chance to be associated with big impact early in your career
If you're interested in exploring potential opportunities at FarMart or would like to have a quick chat, please share your contact number and resume, and I'll reach out to you.